CMR was founded in 1991 in San Francisco. As part of the soft re-branding initiative, the team found it necessary to bring the company’s online presence relevant to industry standards and technological trends. Built twenty years ago, the site stood to address the necessary business goals for the time. Now, the team wanted it to address its current needs of intuitive CMS, Blog as well as device friendliness.
CMRUS.com was designed from ground-up to incorporate CMR’s business goals of reaching out to its customers, provide relevant information, content hierarchy leads customers through a seamless engagement process to conversion. Built with scalability in mind, the CMR marketing team will be able to use the cms to update any of the content without compromising the integrity of the design.